
Amazon said it plans to open a fourth location in Chicago this year. Eight other stores followed last year, including three more in Seattle, two in San Francisco and three in Chicago. … The overall opportunity is huge.”Īmazon first opened an Amazon Go location to its employees as a beta in its Seattle home market in late 2016, and it opened the store to the public in January 2018.

… Its in-store technology enables shoppers to have a very efficient and pleasant shopping experience. “Almost like the experience of shoplifting, except it’s legal, and you don’t need to hide the stuff in your jacket. “Amazon Go stores could be a game changer for physical retail experience,” said RBC analyst Mark Mahaney. 'The Experience Of Shoplifting-Except It's Legal' Even the many cameras overhead in the store were developed in house, the company said, declining to specify the cost.

Andria ChengĪ said it spent several years developing technologies for Amazon Go before settling on the current combination of computer vision, sensor fusion and deep machine learning-technologies also used in self-driving cars. Sitting area outside the shopping area at Amazon Go.
