I don’t remember the exact numbers (we’ve since run follow-up campaigns and reviewed the results in more detail).
My results from that first campaign were pretty good. And, as I found out a few years ago, a large part of that is because his team knows what they’re doing. If you’ve searched anything related to Spotify promotion or playlist pitching or visited the internet, you’ve almost certainly heard of Omari MC. As a result, a few years ago, when one of my artists came to me looking for streams, we decided to run a Spotify promotion campaign with Omari MC. But, let’s be real – pretty much every artist I work with also wants to drive more streams on Spotify. So, I run a PR firm called Two Story Media the main thing we do for artists is drive press placements. But if you want the background on why you should trust my answers, buckle up ha – it’s a bit of a story. Skip this if you just want my answers on playlist pitching. Quick backstory: Why I’m qualified to write about playlist pitching I’m writing this article because I want to help you understand how to end up on the right side of that range – and because, again, I strongly believe that in good circumstances, playlist pitching does work.Īnd when it does work, I’ve found that it’s the most cost-effective way to get more streams of your music. You might, when you work with the very worst companies (read: the scams), pay $500 via a smooth online form and then never hear a single word back.Īs you can tell, there are a wide range of possible results.
(This is why some intelligent people will throw out the blanket statement that you should never pay for playlist pitching – a take that isn’t completely unfair, but also isn’t nuanced.) You might pay a playlist company $100 and see weird placements on foreign-language playlists that drive thousands of fake streams and end up getting your songs removed from Spotify. You might pay a playlist pitching company $300 and see zero results.
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